What to Expect in the Hotel Industry in 2023: From AI to Sustainability

The hotel industry is in a state of constant evolution, and as we look towards 2023, it's clear that several trends are emerging that are set to shape the industry in the coming year. From the incorporation of emerging technologies to a focus on sustainability, personalization, and health and wellness, the hotel industry is poised for some exciting developments in the next 12 months.

Emerging technologies

One trend that is expected to be especially important in 2023 is the use of a hotel property management system (PMS). A PMS is a software platform that helps hotels manage various aspects of their operations, including reservations, guest check-in/check-out, room assignments, and billing. In an industry where competition is fierce and margins are tight, a PMS is absolutely essential for helping hotels streamline their operations and improve efficiency. If you are looking for a state of the art hotel PMS schedule a free demo with one of our experts here.

Technology has always played a significant role in the hotel industry, and this trend is set to continue in 2023. Virtual reality (VR) experiences are becoming increasingly popular as a way for hotels to give potential guests a taste of what they can expect from their stay. VR can also be used to showcase local attractions and activities, helping hotels to stand out in a crowded market. In addition to VR, artificial intelligence (AI) and automation are also expected to make a big impact in the hotel industry in 2023. Hotels are using AI to improve the guest experience and streamline operations, while automation is being utilized to save time and reduce the risk of errors.


As travelers become increasingly environmentally conscious, hotels are responding by incorporating sustainability into their operations. This trend is expected to continue in 2023, with a focus on eco-friendly design, energy-efficient operations, and waste reduction initiatives. From LEED-certified buildings to solar panels and recycling programs, hotels are finding creative ways to reduce their impact on the environment while still providing high-quality experiences for guests. By embracing sustainability, hotels can not only appeal to environmentally-conscious travelers, but also reduce their own operating costs and improve their bottom line.


The use of data and personalized experiences is expected to be a major trend in the hotel industry in 2023. Hotels are utilizing sophisticated algorithms to provide personalized recommendations based on past stays and preferences, as well as customized room amenities and targeted marketing campaigns. By using data to create a more personalized experience, hotels can increase guest satisfaction and loyalty, leading to repeat business and positive word-of-mouth marketing.

Health and wellness

The trend towards health and wellness is not limited to just the fitness industry, and hotels are increasingly incorporating fitness centers, healthy food options, and spa services into their offerings. From yoga classes and meditation rooms to healthy food options and spa services, hotels are providing guests with a range of options to help them relax and recharge during their stay. As more and more people prioritize their health and wellness, hotels that offer these types of amenities are likely to see an increase in demand.

Overall, the hotel industry in 2023 is expected to be driven by emerging technologies, sustainability, personalization, and health and wellness. These trends are not only expected to improve the guest experience, but also help hotels stay competitive in an increasingly crowded market. A PMS will be crucial in helping hotels navigate these trends and stay ahead of the curve. As the industry continues to evolve, it will be exciting to see what other innovations emerge in the coming years.

Albi Zhulali
CEO of Softmogul