TikTok for Hotels: A Hotelier's Guide to Boosting Bookings and Growing Your Following

TikTok is quickly becoming one of the most popular social media platforms, with over 1 billion active users worldwide. As a hotel, it can be a great way to reach a wider audience and increase your bookings. In this blog post, we will show you how to sell on TikTok as a hotel, using a hook, SEO best practices, and templates to help you grow your following.

First, let's start with the hook. To grab the attention of potential customers, you need to create content that is both engaging and informative. One way to do this is by showcasing your hotel's unique features, such as its location, amenities, or special deals. For example, if your hotel is located near a popular tourist destination, you can create a video that highlights the best things to do in the area. Or, if your hotel has a spa or fitness center, you can create a video that demonstrates the services offered.

Next, let's talk about SEO best practices. To ensure that your content is easily discoverable by potential customers, you need to optimize your TikTok profile and videos for search. This includes using relevant keywords in your profile and video captions, as well as tagging your videos with relevant hashtags. Additionally, you should also encourage your followers to leave comments and engage with your content, as this will help to increase your visibility on the platform.

Finally, here are some templates to help you grow your following:

"Day in the Life" video series

Showcase the daily happenings at your hotel, such as the breakfast buffet, poolside activities, and evening entertainment.

"Room Tour" videos

Give a virtual tour of your hotel rooms, highlighting their unique features and amenities.

"Travel Tips" videos

Share travel tips and recommendations for things to do in the area, such as popular restaurants and tourist attractions.

"Behind the Scenes" videos

Give a behind-the-scenes look at your hotel, such as a day in the life of a hotel employee or a tour of the kitchen.

By using a hook, SEO best practices and these templates, you can grow your following on TikTok and increase your bookings as a hotel.

In summary, TikTok is an excellent platform for hotels to reach a wider audience and boost their bookings. By creating engaging and informative content, optimizing your profile and videos for search, and growing your following with templates, you can sell on TikTok effectively.

Albi Zhulali
CEO of Softmogul