Instagram is a powerful tool for hotels looking to increase their bookings and reach a wider audience. As a visual platform, it allows hotels to showcase their property and amenities in a way that is both engaging and informative. In this blog post, we'll show you how to sell on Instagram as a hotel, using a hook, SEO best practices, and templates to help you grow your following.
First, let's start with the hook. To grab the attention of potential customers, you need to create visually stunning content that showcases your hotel's unique features and amenities. This can include beautiful photos and videos of your hotel's rooms, common areas, and surrounding area. But to stand out from the crowd, consider creating a theme for your Instagram profile that aligns with your hotel's brand and aesthetic. This could be a color scheme, specific filters, or a consistent editing style.
Next, let's talk about SEO best practices. To ensure that your content is easily discoverable by potential customers, you need to optimize your Instagram profile and posts for search. This includes using relevant keywords in your profile and post captions, as well as tagging your posts with relevant hashtags. Additionally, you should also encourage your followers to leave comments and engage with your content, as this will help to increase your visibility on the platform.
Finally, here are some templates to help you grow your following:
"Room of the Day" series
Showcase a different room in your hotel every day, highlighting its unique features and amenities.
"Travel Inspiration" series
Share beautiful photos of your hotel and the surrounding area, along with travel tips and recommendations for things to do in the area.
"Behind the Scenes" series
Give a behind-the-scenes look at your hotel, such as a day in the life of a hotel employee or a tour of the kitchen.
"Guest Experiences" series
Share testimonials, photos and videos from your guests, showcasing their experiences and the positive feedback about your hotel.
By using a hook, SEO best practices, and these templates, you can grow your following on Instagram and increase your bookings as a hotel.
In summary, Instagram is a powerful tool for hotels looking to boost their bookings and reach a wider audience. By creating visually stunning content, optimizing your profile and posts for search, and growing your following with templates, you can sell on Instagram effectively.