Search Engine Submissions
A site launch plan for your hotel, which includes search engine and directory listings, can increase the popularity and reservations production. That’s why you have to make periodic submission to increase visibility. Also this process must be done by the actual skilled workers of the search engines. There are literally hundreds of search engines and directories depending upon the sales reach of your hotel.
Photo Gallery that can be searched
Some hotels they just create photo galleries of their hotel without including a descriptive text. That is a big mistake because in this way it cannot be read by the search engine, since the search engines actually ignore the photos and read the text.
Utilize Social Media
Everyone uses social media nowadays, including here your customers. That’s why you should be visible in social media. Facebook encourages people to interact and get involved with discussions about your brand. With Twitter, you can share your brand messages with your followers. The followers can directly express their concerns in social media, so it can help you get a quick feedback. Also social media allows you to create and manage relationships with your customers.
Email Marketing is one of the most viable, cost-effective methods for reaching guests and increasing direct booking. You firstly have to target your customers and then take advantage of peak periods to send emails with the latest offers. You must use a short and direct subject line if you want the customers to open and actually read your emails.
Online Videos and GIFs are the latest trends nowadays. By search engine optimizing the video and distributing it to the major video search sites, you will be able to achieve visibility through those popular channels.
Pay Per Click
Pay Per Click is a great way to stimulate popularity results for your site. Research indicates that searchers click on paid search ads more often than any other form of digital advertising.
It is important to ask the customers for a feedback before leaving. A question that must be included in the survey is “How did you find out about this hotel?” This question helps you better understand how your promotions works and what gives you more customers, so you can increase the investment in that kind of promotion.