4 Ways to improve your hotel's website and attract more guests

A hotel's website is often the first point of contact for potential guests, so it's important for it to be well-designed and user-friendly. Here are four ways to improve a hotel's website:

Make the booking process easy

The main purpose of a hotel website is to allow guests to book rooms, so it's important to make the booking process as simple and seamless as possible. This means having a clear and prominent call-to-action (such as a "Book Now" button), allowing guests to choose their dates and room type easily, and providing multiple payment options. To make the booking process even easier, consider offering an online booking widget that allows guests to book directly on the website without being redirected to an external site.

Show off the hotel's amenities and features

A good hotel website should highlight the unique features and amenities that the hotel offers, such as a fitness center, swimming pool, or on-site restaurant. High-quality photos and videos can help showcase these features and give potential guests a better idea of what to expect when they stay at the hotel. Consider including virtual tours or 360-degree images to give guests an even more immersive experience.

Make the website mobile-friendly

With the increasing prevalence of smartphones and tablets, it's important for a hotel's website to be easily accessible on mobile devices. This means ensuring that the website is responsive (meaning it adjusts to different screen sizes) and easy to navigate on a smaller screen. Mobile-friendliness is also a ranking factor for search engines, so a mobile-friendly website can improve the visibility of the hotel in search results.

Provide clear information and directions

A hotel website should provide clear and detailed information about the hotel's location, including the address, directions, and nearby attractions. It should also provide contact information, such as the phone number and email address, so potential guests can easily get in touch with the hotel. Consider including a map or interactive directions feature to help guests find the hotel more easily.

By following these tips, a hotel can improve its website and make it more appealing to potential guests.

Albi Zhulali
CEO of Softmogul