Softmogul Blog

What to do when a robot is serving you? To Tip or Not to Tip?

6 months ago 2 min read Technology

As technology continues to advance at an incredible pace, it's not uncommon to come across robots in places we never thought possible. Robots have now found their way into the hospitality industry, serving

Uncovering the Financials: A Deep Dive into the Revenue and Profitability of Small Hotels and How to Compete with Airbnb Rentals

7 months ago 3 min read Finances

Small hotels, defined as those with less than 50 rooms, can vary greatly in terms of revenue and profitability. According to a study by STR, the average revenue per available room (RevPAR) for

AI is shaping the future of Hospitality: Here's what you need to know

7 months ago 2 min read Technology

The hospitality industry has always been driven by customer satisfaction, and the use of technology has been essential to improve the guest experience. Artificial intelligence (AI) has become an increasingly important tool in

Hotel Management 101: Navigating the Challenges and Avoiding the Pitfalls

8 months ago 2 min read Management

Hotel management is a complex and challenging task that requires a wide range of skills and knowledge. From managing staff and finances, to ensuring guest satisfaction and maintaining the property, there are many

5 ways how Professional Room Photography can help increase bookings

8 months ago 2 min read Marketing

As a hotel owner or manager, you know that your room photography plays a crucial role in attracting potential guests to your property. With the rise of online booking platforms, it's more important